O2 Ranks Highest in Customer Satisfaction among Network-Owned Mobile Phone Retailers

15 décembre 2005

O2 Ranks Highest in Customer Satisfaction among Network-Owned Mobile Phone Retailers

Europe UK: O2 and Phones 4u rank highest in satisfying customers with their mobile phone retail experience, according to the J.D. Power and Associates 2005 UK Mobile Phone Retailer StudySM released today.

The study measures customer satisfaction with the seven leading mobile phone retailers in the United Kingdom based on exit interviews with buyers and browsers. For the first time, the ranking is based on the combined results of two surveys, one executed in the summer and one in the winter, in order to minimize seasonal fluctuations. The three factors driving customer satisfaction with mobile retailers are staff (39%), offerings and promotions (39%) and the store (22%).