mercredi 4 janvier 2006
3G marketing : communities and strategic partnerships
3G and its related
modern services opportunity is a new game for mobile operators and presents
challenges that the modern marketing staffs at mobile operators are not
experienced in. No comprehensive book currently exists on how to market the new
mobile services. As 3G networks come on line, and with ever increasing
competitive pressures, a comprehensive marketing book focusing on mobile
services is needed.
3_G_marketing.doc
http://www.amazon.co.uk/exec/obidos/ASIN/0470851007/ref=si_1_1/026-8863675-6408407
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