3G marketing : communities and strategic partnerships

3G and its related modern services opportunity is a new game for mobile operators and presents challenges that the modern marketing staffs at mobile operators are not experienced in. No comprehensive book currently exists on how to market the new mobile services. As 3G networks come on line, and with ever increasing competitive pressures, a comprehensive marketing book focusing on mobile services is needed.

3_G_marketing.doc

http://www.amazon.co.uk/exec/obidos/ASIN/0470851007/ref=si_1_1/026-8863675-6408407