Summary of the eleven best sources

Summary of the eleven best sources

28 dec - Dosmetic Telecommunications Market Assessment 2005

Since 2003, the annual growth of the UK mobile phone market has been pretty slow, from £28.27 billion in 2003/2004 to £29.88 billion in 2005. It seems businesses are now ready to switch from fixed lines to mobile communication, like ordinary people. Vodafone, Orange and O2 are leaders on the England’s mobile market. 

26 dec - O2 study forecast

According to this study, the mobile industry contributes to around 2.2% of UK’s GDP, and this ratio is expected to rise to 2.5% by 2008, and up to 3% by 2013 (from £22 billion in 2003 to an expected £49.1 billion in 2013). This industry provides the British economy with 197,000 jobs in 2003 and should need 43,700 more jobs by 2008, and some 12,200 more by 2013. Productivity in this sector is very high, three times the national level, with an expected high growth for the years to come (reaching 7.5% per year).

21 dec - Evolution to 3G

2G was not enough to cope with the consumers’ new needs. Operators invested in “2.5G” because the expenses to develop 3G were too important, and because their former investments to establish 2G have not all paid off. Only 23 networks worldwide operate on 3G technology. This new technology will enable the operators differentiate themselves by providing services and offering content using these new fast data transfers.

15 dec - O2 Ranks Highest in Customer Satisfaction among Network-Owned Mobile
Phone Retailers

According to a survey interrogating consumers, O2 is the operator that provides the highest satisfaction level, T-Mobile, Orange and Vodafone are below, with about the same satisfaction level. Concerning the independent phones retailers, Phones4u is pointed out as the best, The Link comes second and The Carphone Warehouse last of the three (the evaluation factors being the staff, the offerings and promotions, and the store).

9 dec - Britain leads European mobile innovation

It seems that the epicenter of innovation in mobile activities has moved from continental Europe (mostly Scandinavian countries) to the UK, with the offering of virtual content like games, gambling, e-mailing… More than 200 wireless start-ups operate in the UK, with a combined turnover of £2 billion. The internationalization enabled mostly Vodafone, but also O2 and Orange to operate in other countries.

7 dec - 3 UK Bottoms on Customer Satisfaction Survey

39 million UK adults own a mobile phone, and spend on average $36.40 per month for it. Given the UK population, the market is almost saturated, and the competition is now about the churners rather than the new subscribers according to this report. The main challenge for the network operators is now retain their own customers, and to try to attract others from rival networks. That’s why customer service is very important, and most operators understood the situation and invested on this service, excepted 3, which has a high dissatisfaction rate. 

5 dec - UK, 15 Mobile Service Providers by Christmas 2006

Network operators have underestimated the threat of MVNO’s (mobile virtual network operators). Indeed, such companies can be set up in a matter of weeks without any important financial investments and so with little minimal takings to survive. That’s why many companies are willing to invest in this sector. For example, T-Mobile will let its network to MVNO’s. UK retail chains like ASDA or Tesco are some examples of would be MVNO’s.

4 dec - UK Mobile Consumer Trends

Even if many investments have been made in order to provide consumers with the 3G network, we can notice that people are not interested yet in the new services proposed by the operators. 15 million mobile lines are suscribed for business motives, instead of personal use. The growth of the number of lines is overestimated, because the high replacement rate of handsets comes with a new SIM card, and it takes time for the operators to update their suscribers’ base. The good sales of camera embedded mobile phones does not imply customers’ desire for sending photos via MMS (Multimedia Message Service), with a medium growth for this service. They are the results of operators’ strategy to encourage consumers to use 3G, and here to swamp the mobile market with such handsets. Video usage is still very limited, and the downloading of video/music is much below the operators’ expectations, leading to a poor investment return.

4 dec - Top 50 Companies in the UK Mobile Market

O2 published a report showing that UK is one of the leading countries in the mobile sector. They selected 50 British firms related to this industry, which represent £1 billion of combined revenues. This report highlights the dynamism of these UK firms, and the fact that mobile phones are a very exportable commodity, because it is estimated that 2 billion people own a mobile phone, and they want to replace it when it’s obsolete.

4 dec - Competition in the UK Telecommunications Marketplace

The UK government passed the “Communication Act” in July. What was previously a licence based system has now become a “general conditions of entitlement” regime. This represents a major deregulatory step, which in turn encourages a more competitive environment for telecommunications. Advertising made mobile become a fashion accessory, and customers want the latest model.

24 dec - Mobile Phones UK Industry

UK mobile phone market is maturing, and still growing. The industry receives its revenues from connection fees, monthly line-rental charges, call rates, and interconnection fees. New consumer tastes, phones with new features, deregulation in the operators’ market fuel the growth, which is unlikely to slow down with the mobile phones UK Telecom’s market increasingly integrating. Indeed, nowadays, a phone can be used as a camera, MP3 player, gaming platform… Cellular operators have a smaller customer base than fixed operators, and cannot offer the same rates because of their higher costs, but they are leaders in innovation and their technology is evolving faster. We will eventually face a convergence between fixed line and mobile phones operators, with some companies already offering a range of mixed services. Advertising made mobile become a fashion accessory, and customers want the latest model. Competition toughened UK mobile operators, enabling them to penetrate foreign markets. UK mobile phones market relies partly on foreign inward investments, which were lured in with tax breaks and direct subsidies. The mobile phones UK market revenues will increase not only through new customers but also from the absorption of fixed-line revenues as consumers migrate to cellular networks.

the_mobile_market_in_England_1.doc

Comments

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