3 UK Bottoms On Customer Satisfaction Survey

7 décembre 2005

39 million UK adults now own a mobile phone, spending on average US$36.40 per month on their bills. Now that mobile penetration is so high, the future market will be overwhelmingly that of churners rather than subscribers, according to Continental Research's Autumn 2005 Mobile Report.

Continental Research, which has been analysing the mobile phone industry for the past 13 years, has found that growth of one mobile network will almost invariably be at the expense of another and that the main challenge for the networks is to retain their own customers, whilst poaching others from rival networks. This competitive situation has become even more so with the arrival of the new network 3. The choice of network that customers would switch to varies quite considerably by network, as the table below shows.