UK - 15 Mobile Service Providers by Christmas 2006
10th March
2005 - UK based mobile consulting firm Mako Analysis has announced that the UK
could have as many as 15 mobile phone operators selling branded services by
Christmas 2006.
For a number of years in
the mobile industry the term Mobile Virtual Network Operator or MVNO
represented a section of the market that could not be described as anything
other than niche. Virgin Mobile enjoyed the crown of having perhaps the most
successful international MVNO operation for a period following its launch in
1999. Even this seemingly stable outfit was not without its critics however as
Virgin's business model never saw them rack up incumbent operator rivalling
connection figures despite launching at the peak of the mobile telecoms boom. With
the close of Virgin Mobile's Singapore outfit in 2002 it seemed the MVNO model
would never pose a serious threat to the established cellular networks.