Introduction : the mobile phone market in England

Les Comexiens — Wed, 11 Jan 2006 00:02:00 GMT

Outlooks and aims have changed significantly for all the actors in the mobile phone market in Great-Britain since the communications act was passed. Indeed, this important step towards telecom market deregulation implied a severe toughening of the competition on the concerned markets. Several important events transformed the UK mobile market, such as arrival of new network providers, the country becoming one of the innovation leaders in this domain.

During our three month study, we have tried to focus mainly on and to respond to questions which became essential as we got involved in the subject. For example, how do operators generate consumers’ desire ? Is the return on investment enough to generate new innovations ? What has made the arrival of virtual operators possible ? Which are the most satisfying providers, and on which basis ?

The mobile market in England

Introduction : the mobile phone market in England