mercredi 4 janvier 2006
Creating Killer Applications in 3G
The UMTS or 3G environment is the ultimate convergence of fixed and mobile, voice and data, content and delivery. The result will be the largest and most complex communications system that man has designed. If you want a challenge then this is the industry to be in. Services for UMTS (Universal Mobile Telecommunication System) or 3G (3rd Generation mobile networks) is a book about the near future, where UMTS allows mobile phones and other devices for communication, entertainment, personalised services, utility and fun to be used in new ways.
Creating_Killer_Applications_in_3G.doc
http://www.amazon.fr/exec/obidos/ASIN/0471485500/ref=si_2_14/171-9488326-2724247
Making Money from 3G Services
UMTS
as a technology allows for exciting new applications of some of the best ideas
of services in the fixed telecoms, cellular/mobile telecoms, and internet
environments, with many revolutionary new possibilities which simply do not
exist in the current media and communications vehicles.The current worldwide
interest in UMTS/3G is driven partly by the iminent roll-out of the new
infrastructure during 2002/3.
Making_Money_from_3G_Services.doc
http://www.amazon.fr/exec/obidos/ASIN/0470847751/ref=si_1_4/171-9488326-2724247
3G marketing : communities and strategic partnerships
3G and its related
modern services opportunity is a new game for mobile operators and presents
challenges that the modern marketing staffs at mobile operators are not
experienced in. No comprehensive book currently exists on how to market the new
mobile services. As 3G networks come on line, and with ever increasing
competitive pressures, a comprehensive marketing book focusing on mobile
services is needed.
3_G_marketing.doc
http://www.amazon.co.uk/exec/obidos/ASIN/0470851007/ref=si_1_1/026-8863675-6408407
